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Adobe Marketo Engage Architect Master Sample Questions:

1. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
B) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
C) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
D) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
E) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.

2. How can API integrations be secured in Marketo? (Choose two)

A) Use approved API tokens
B) Use dynamic content for security
C) Disable external integrations
D) Enable IP restrictions for API access

3. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Create a separate workspace for each region
B) Use Smart Campaigns for segmentation
C) Establish static lists for each region
D) Use one global partition

4. What can reduce bounce rates in email campaigns? (Choose two)

A) Removing invalid email addresses
B) Increasing A/B testing frequency
C) Regularly updating recipient preferences
D) Optimizing subject lines for spam filters

5. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Campaign complexity
B) Team bandwidth
C) Marketing content formats
D) Email deliverability rates

Solutions: