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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Run targeted ads across all the platforms that the brand uses.
B) Ask community members to create a post and tag several friends.
C) Comment on competitor posts so that their community learns about the new line.
D) Invite fashion influencers to promote the new line during a live launch.
E) Start new social media accounts to target the new demographic.

2. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Highlight the leadership team with photos, announcements and by tagging them regularly.
B) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
C) Create an admin team profile for all team members to use when they make an official team action.
D) Create a team page for official communications and encourage the admin team to use their personal profiles.

3. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
B) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
C) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
D) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time

4. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Launch a poll to understand which topics are of interest
C) Watch the top three nature documentaries released this year
D) Conduct a search of sustainability keywords
E) Analyze post themes from the last three Aprils

5. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

A) Review community posts and delete unprofessional content
B) Ask the members to provide profitable ideas for the community
C) Tell members they need to pay to stay in the community
D) Define the brand guidelines for cohesive content in the community

Solutions: