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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) 18-digit Contact ID
B) 15-digit contact ID
C) Email Address
D) Numeric Subscriber ID

2. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Edit the entity Verification Settings
B) Enforce Export Email Whitelist
C) Enable IP Whitelisting
D) Add a Domain to the Export Email Whitelist

3. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Campaign Email Tracking Report
B) Email Send Report
C) Account Send Summary Report
D) Email Performance Over Time Report

4. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The data extension is located in the Salesforce Data Extensions folder.
B) The wind relationship links Subscriber Key to Subscribers on Email Address
C) The triggered Send Data Extension data extension template was used.
D) The data extension is located in the Synchronized Data Extensions folder.

5. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers

A) Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
B) Link the Customers data extension to the data model using Customer ID
C) Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D) Link the Customers data extension to the data model using Email Address

Solutions: