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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
C) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A) Recipient deletes a promotional email from the inbox.
B) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C) Recipient selects a Reply-to unsubscribe in a promotional email.
D) Recipient inbox is full, so the promotional email is rejected by the server.
E) Recipient registers a SPAM complaint for an email.

3. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
B) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
C) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
D) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
E) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Single Clicks, Sent Date = 3 days

5. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A) <# assign>
B) ?assign?
C) ! assign
D) /assign/

Solutions: