Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

• A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
• B. Send carefully planned content to highly engaged recipients.
• C. Minimize complaints and bounces to establish a good reputation with each ISP.
• D. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
• E. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

• A. You don't have the segment group feature enabled in the Account Administration settings.
• B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
• C. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
• D. You should have created a corresponding filter for each rule set to be used to identify the segment group.

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

• A. Measure = Total Clicks, Interval = 3 days
• B. Measure = Responders, Interval = 3 days
• C. Measure = Responders, Event Date = 3 days
• D. Measure = Unique Conversions, Event Date = 3 days
• E. Measure = Single Clicks, Sent Date = 3 days

Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

• A. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
• B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
• C. It is not possible to store an Entry Tracking variable in a PET table.
• D. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
• D. The purchase transaction is attributed to both email campaigns.