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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) accurate graphics in all our communications.
D) legal choices in all our communications.

2. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! I believe in your platform and know you will be a great representative for our city.
B) I am not planning on voting in this election.
C) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
D) Absolutely! You can count on my vote on election day as a thank you for giving me this work.

3. Which part of the communication development process should be handled by in-house communication professionals?

A) Strategy and project management
B) Speech writing and newsletter writing
C) Video production and web programming
D) Crisis and emergency communications

4. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) leaders need to feel important so they want to be notified first.
B) so there is time to print new business cards.
C) media tends to distort messages.
D) to ensure they have the information needed to communicate with others.

5. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
B) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
C) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
D) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.

Solutions: