IBM 000-M96 : IBM Unica Enterprise Campaign Technical Mastery Test V1

000-M96 real exams

Exam Code: 000-M96

Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1

Updated: May 26, 2026

Q & A: 91 Questions and Answers

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Financials Tab
B) Offer Tab
C) Analysis Tab
D) Target Cell Spreadsheet


2. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Dimension table
B) Active record table
C) Base record table
D) General table


3. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To maintain the IDs in the cell.
B) To allow for consistency and efficiency for reuse.
C) To produce a recipients list.
D) To track customer responses.


4. After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

A) Affinium Manager
B) Framework Manager
C) Weblogic or Websphere Server Administration Console
D) Campaign Listener


5. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A) Extract Process
B) Snapshot Process
C) Derived Fields
D) Dimension Hierarchy


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: C

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