GAQM Certified Wholesale & Retail Manager (CWRM) : CWRM-001

Exam Code: CWRM-001

Exam Name: Certified Wholesale & Retail Manager (CWRM)

Updated: Sep 08, 2026

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GAQM CWRM-001 Exam Syllabus Topics:

Section

Objectives

Topic 1: Wholesale and Retail Operations

- Post-purchase product care
- Explain the flow of stock and sales through a wholesale/retail operation
- Maintain promotional displays
- Build, ticket and dismantle promotional displays
- Overcome customer objections
- Establish the customer's need
- Resolve customer complaints
- Segment the wholesale and retail sector
- Identify products and ranges within your store
- Close the sale
- Create positive customer perceptions
- Identify product features and their benefits
- Explain customer behaviour
- Interact with customers
- Identify the store's target market
- Describe organisational promotional strategy
- The concept of shrinkage and losses within a wholesale and retail environment
- Offer products to customers
- The wholesale & retail business environment

Topic 2: Business Communication

- Write/sign for a specified audience and purpose
- Use language structures and features to produce coherent and cohesive texts for a wide range of contexts
- Manage occupational learning materials
- Explore and explain how language structures and features may influence a reader/viewer
- Reflect on how characteristics of the workplace and occupational context affect learning
- Draft own writing/signing and edit to improve clarity and correctness
- Identify and respond to manipulative use of language
- Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts
- Use strategies that capture and retain the interest of an audience
- Function in a team
- Use strategies for extracting implicit messages in texts
- Interact successfully with audience in oral communication
- Use learning strategies
- Access and use suitable learning resources
- Conduct basic research and analyse and present findings
- Respond to selected texts in a manner appropriate to the context

GAQM Certified Wholesale & Retail Manager (CWRM) : CWRM-001

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