SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0 : C_TCRM20_70

C_TCRM20_70 real exams

Exam Code: C_TCRM20_70

Exam Name: SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0

Updated: Aug 23, 2026

Q & A: 100 Questions and Answers

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SAP C_TCRM20_70 Exam Syllabus Topics:

SectionWeightObjectives
Sales Process8-12%- Sales Management
  • 1. Quotation processing
  • 2. Opportunity management
  • 3. Sales order processing
  • 4. Lead management
Service Process12-16%- Service Management
  • 1. Complaints and returns
  • 2. Service orders
  • 3. Installed base support
  • 4. Service requests
Pricing and ERP Integration8-12%- Pricing and Integration
  • 1. Pricing procedures
  • 2. SAP ERP integration
  • 3. Billing integration
  • 4. Condition techniques
Marketing8-12%- Marketing Processes
  • 1. Target groups
  • 2. Campaign management
  • 3. Segmentation
  • 4. Marketing planning
Reporting and Analytics8-12%- CRM Reporting
  • 1. Operational reporting
  • 2. Interactive reports
  • 3. Key performance indicators
  • 4. Analytics fundamentals
Business Transactions12-16%- Transaction Framework
  • 1. Sales orders
  • 2. Quotations
  • 3. Opportunities
  • 4. Activities
Interaction Center8-12%- Customer Interaction
  • 1. Business activities
  • 2. Agent inbox
  • 3. Communication channels
  • 4. Interaction records
CRM Fundamentals and Architecture8-12%- CRM Basics
  • 1. Business scenarios
  • 2. Master data concepts
  • 3. SAP CRM architecture
  • 4. CRM WebClient UI
Organizational Model and Master Data8-12%- Master Data
  • 1. Product master
  • 2. Installed base
  • 3. Organizational model
  • 4. Business partners
Middleware and Data Exchange12-16%- CRM Middleware
  • 1. Integration scenarios
  • 2. Initial load and synchronization
  • 3. Middleware monitoring
  • 4. Data replication

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