Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

AP-214 real exams

Exam Code: AP-214

Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional

Updated: Sep 07, 2026

Q & A: 102 Questions and Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
Automation and Journey Builder10%- Implement decision split logic
- Design complex multi-step journeys
- Configure wait and engagement activities
Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Implement mobile opt-in management
Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Implement advanced segmentation strategies
- Design A/B and multivariate test strategies
- Optimize email deliverability
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
- Implement audience synchronization
Analytics and Reporting15%- Interpret attribution models
- Analyze cross channel performance metrics
- Build custom reports and dashboards

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Publish Macros
B. Post Approvals
C. Individually
D. Workspace Shared Notes


Question 2

Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. City
B. Channel
C. Last Name
D. Email
E. Region


Question 3

What data is there in mobile connect demographics, select3

A. channel
B. City
C. First name
D. Email
E. Region


Question 4

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Next Best Action
B. Orchestration
C. Data Storage
D. Data Aggregation


Question 5

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. Low battery
C. SMS sent to landline number
D. out of cellular network coverage
E. mobile is in another call


Solutions:

Question 1
Answer: A
Question 2
Answer: A,D,E
Question 3
Answer: B,C,E
Question 4
Answer: B,D
Question 5
Answer: A,C,D

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