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Exam Code: AP-214
Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Updated: Sep 07, 2026
Q & A: 102 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management |
| Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability |
| Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
Question 1
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
A. Publish Macros
B. Post Approvals
C. Individually
D. Workspace Shared Notes
Question 2
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A. City
B. Channel
C. Last Name
D. Email
E. Region
Question 3
What data is there in mobile connect demographics, select3
A. channel
B. City
C. First name
D. Email
E. Region
Question 4
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
A. Next Best Action
B. Orchestration
C. Data Storage
D. Data Aggregation
Question 5
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. switched off
B. Low battery
C. SMS sent to landline number
D. out of cellular network coverage
E. mobile is in another call
Solutions:
| Question 1 Answer: A | Question 2 Answer: A,D,E | Question 3 Answer: B,C,E | Question 4 Answer: B,D | Question 5 Answer: A,C,D |
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